Sky Wars: The Changing Airline Industry

The airline industry is being pushed and squeezed in new directions. Operating costs are way up, the number of travellers is way down. And those who are flying are on a hungry search for lower fares. All this is hammering the big companies like Air Canada. But it's turning into a jackpot for discount airlines. Will Air Canada's new strategy to form a second "no frills" service improve its financial record? Find out who the winners and losers are in this battle of the airways.
Article # : Y8Q-01-03
Production year(s) : 2001
Duration : 00:12:47
Age : 15-17
Show : The National
Closed captioning: Not available
Categories : Marketing

MARC file
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