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This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe. Watch as Bernie the Brandman doggedly pursues success despite the doubts and financial woes of the Averys, who face the possibility of their dream withering on the vine.
  • 2003
  • 00:26:04
  • 13-14
Entrepreneurship, Marketing
Wine and wine making [LCSH], Wine industry -- British Columbia -- Vancouver [LCSH], Vineyards -- Economic aspects [LCSH], Branding (Marketing) [LCSH], Entrepreneurship [LCSH], Marketing [LCSH]
Dianne Buckner (Host) , James Dunne (Journalist)
Closed captioning
Not available
MARC Record
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