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Day 6 "He doesn’t need the NFL": How Colin Kaepernick controls his narrative

Colin Kaepernick may still be without a job, but the football quarterback is making his presence known. During the 2018 NFL season opener, Kaepernick was featured in a Nike ad. Two years ago, Kaepernick became famous – and infamous – for taking a knee during the national anthem in protest against racial inequality and police violence. The former San Francisco ...
  • 2018
  • 00:07:42
  • 13-14
  • Added on: 07/22/2019

The National Pregnancy, privacy and third-party marketing

A Toronto woman who signed up for a mailing list at a maternity store and later miscarried was shocked to receive a package of formula in the mail. She told CBC’s Go Public she was surprised about the extent to which her personal information was shared with third-party marketing companies.
  • 2019
  • 00:02:31
  • 13-14
  • Added on: 03/12/2019

The National Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real'

Several new brands are featuring regular women in their advertising as a way to capitalize on what they see as a glaring weakness in Victoria's Secret's marketing: The lack of diversity in body shapes and sizes.
  • 2018
  • 00:02:47
  • 13-14
  • Added on: 01/08/2019

The National Marijuana and fashion rolled together in budding industry

The National takes a look at how brands are beginning to develop and promote their cannabis as lifestyle products, often with female consumers in mind.
  • 2018
  • 00:04:00
  • 13-14
  • Added on: 08/03/2018

The National Legalizing recreational marjiuana in Canada and what's at stake

The legalization of recreational marijuana in Canada is looming and there's a lot at stake financially for those who have invested in industrial scale cannabis operations. Legalizing marijuana would also represent a cultural shift for many people — including what to call it.
  • 2018
  • 00:13:47
  • 13-14
  • Added on: 08/03/2018

The National Fishy foods: Your seafood may not be what it says on the package

There may be something fishy about your seafood — it might not actually be what it says on the package. Oceana Canada, an ocean research charity, is hoping citizen scientists in Halifax armed with DNA kits will help them sniff out seafood fraud. The group estimates as much as 40 per cent of seafood sold in Canada is mislabelled.
  • 2018
  • 00:04:34
  • 13-14
  • Added on: 06/12/2018

The National Weight Watchers' new plan draws heavy criticism

WeightWatchers' new plan to help youth stay healthy is drawing heavy criticism from dietitians. The company says it's not just focusing on calorie-counting anymore but rather healthy eating. However, WeightWatchers is now facing calls to cancel its offer by the U.S. National Eating Disorders Association, which says the issue of obesity goes deeper than what you eat.
  • 2018
  • 00:04:53
  • 13-14
  • Added on: 03/08/2018

Venture Behind the Glass

Consumers are so bombarded with advertising that people who run focus groups are being forced to come up with new ways to extract information from consumers. One company chose participants with opposing views on a product and let them duel it out. Another company hired an anthropologist to follow individual consumers for a day. Used properly, focus groups can gain ...
  • 2000
  • 00:07:33
  • 13-14
  • Added on: 12/08/2017

Brand Canada Rant & Rave

How a marketing guru inhaled Canadian identity and exhaled a new Canadian pride in Molson's seminal TV ad "The Rant."
  • 2017
  • 00:06:19
  • 13-14
  • Added on: 06/28/2017

Brand Canada Canada the Good? Must-See

Simon Anholt, the renowned policy analyst behind the Good Country Index, assesses the international perception of Canada — and whether we're as "good" as we think we are.
  • 2017
  • 00:05:22
  • 13-14
  • Added on: 06/27/2017

Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

Brain Games Power of Persuasion

Every day your brain is being manipulated by marketers, advertisers and political candidates, but did you ever wonder how they do it? This episode of Brain Games reveals the science behind the power of persuasion; the tricks and techniques used every day to influence and control your decisions. You’ll be shocked to see just how simple it is to persuade you, even ...
  • 2013
  • 00:22:30
  • 13-14
  • Added on: 05/11/2017

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Marketplace Best before: How supermarkets sell you old food

We rely on best before dates to make sure food is fresh and we don’t get sick. But how reliable are they? Supermarket insiders tell all and share common tricks some grocery stores use to give your favourite foods a second life.
  • 2015
  • 00:22:22
  • 13-14
  • Added on: 01/19/2017

Marketplace Retail tricks: How stores make you spend more

In a revealing peek behind the retail curtain, the Marketplace team looks at the tricks that companies use to convince you to buy more. Find out how an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need. This episode also offers tips on recognizing and resisting the most ...
  • 2015
  • 00:22:23
  • 13-14
  • Added on: 01/18/2017

Marketplace Cellphone bill busters: How to lower your bill

Canadians are charged some of the highest prices in the world for cellphone service. And when we have a problem, it’s often tough to get it solved. Follow three Canadian consumers who are tired of navigating customer service options and waiting forever on hold. Take advantage of the Marketplace team's inside information: help from a long-time customer service rep and a professional ...
  • 2016
  • 00:22:23
  • 13-14
  • Added on: 01/18/2017

Dragons' Den Dragons' Den, Season 10, Episode 22: 10th Anniversary Special

In this epic 10th anniversary special, Dragons' Den celebrates an incredible journey. For the first time, all past and present Dragons share their favourite memories and dish on how they've cashed in (or out) on a decade of investments in Canadian entrepreneurs.
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 10/17/2016

Dragons' Den Dragons' Den, Season 10, Episode 21

A touring paint-party duo hopes a Dragon will join the celebration, a city farming entrepreneur looks to organically grow their operation, and a pet dentistry business tries to secure a clean deal with a polished pitch. Plus, a personalized fitness app has the Dragons breaking a sweat. Pitches in this episode: Technocolour Dreams Paint Party, Fresh City Farms, Stoked Oats, ...
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 10/17/2016

Marketplace Are you being served? / Coffee cups update

Are you being served?: Scanning your own groceries, booking your travel, printing your own tickets, selecting your own seats. It’s not just about convenience: we’re doing a lot of work ourselves that companies used to do for us. But while we’re doing the work, are we seeing the savings? - - Coffee cups update: Last fall, we revealed that cups ...
  • 2016
  • 00:21:28
  • 13-14
  • Added on: 08/23/2016

Marketplace Egg crackdown: Are ethical eggs actually better?

"Nest-laid," "free-run," "free-range" and "organic": egg cartons hold a lot of big promises about what’s inside and how they got there. The Marketplace team tests the marketing on supermarket eggs and asks companies if we can see for ourselves what the labels really mean for chickens and for consumers.
  • 2016
  • 00:21:38
  • 13-14
  • Added on: 08/22/2016

Marketplace Restaurant dress codes: Should dressing sexy be a job requirement? / Speed limits: Is faster safer on the highway? Classroom Favourites

Restaurant dress codes: Should women have to dress sexy to serve you a sandwich? Charlsie Agro goes undercover to apply for a job serving in popular family restaurants. Along the way, we meet women who as servers have been forced to wear high heels, short skirts, full make-up – and in general a far more sexual dress code – than ...
  • 2016
  • 00:22:11
  • 13-14
  • Added on: 08/19/2016

Dragons' Den Dragons' Den, Season 10, Episode 20

An entrepreneur's ultra cool electronic ride wins the respect of the Wek, a television producer can't wow the Dragons with his proposed distribution model, and a trio pitching an all-natural caesar mix runs into trouble with their high valuation. Plus, an adjustable speaker stand and a new twist on yoga also make an appearance in the Den. Pitches in this ...
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 05/18/2016

Dragons' Den Dragons' Den, Season 10, Episode 19

In this "Shop the Den" special, meet five entrepreneurs who have all made it onto the shelves of Canadian retailers. Can they get the Dragons to buy in and take distribution of their products to the next level? Pitches in this episode: UNSTICK, Vital Nation KPS600, Suncoat Products, MyMayu Boots and Amazeballs.
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 05/18/2016

Dragons' Den Dragons' Den, Season 10, Episode 18

A business sails into the Den looking for a share of the Dragons’ loot, an entrepreneur thinks she can charm her way into a sweet deal, and a company tries to get the Dragons to send some money their way. Plus, the Dragons urge a wading entrepreneur to take the plunge on a decision. Pitches in this episode: Pirate Life ...
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 03/24/2016

Dragons' Den Dragons' Den, Season 10, Episode 17

One business hopes a furry friend can help bring out the Dragons’ softer side, an entrepreneur sounds the alarms, and two stylish sisters try to skirt a business issue. Plus, tensions rise between Dragons after a company turns up the volume in the Den. Pitches in this episode: It’s Not Bacon!, B.R.A.K.E.R.S., PARTYSKIRTS, freshnails and Musi.
  • 2016
  • 00:44:10
  • 13-14
  • Added on: 03/23/2016

Dragons' Den Dragons' Den, Season 10, Episode 16

In Season 10’s Update Special catch up with past pitchers putting their investments to good use, those that continued without their Dragon partners, and some fan favourites. Plus, see which businesses just needed a little help to make it big. Past pitchers featured in this episode: Dillon “Big Country” Carman, Resourceful Redneck, Katan Kitchens, Rent Frock Repeat, Vancouver Circus School, ...
  • 2016
  • 00:44:17
  • 13-14
  • Added on: 03/16/2016