Doc Zone The Selling Game

The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.
  • 2007
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013

Venture Edge Marketing

"Cool" is a wave every company wants to ride. If they can identify cool when it first hits the streets, they can cash in big when the mass market hits. But riding on the edge can be risky too because the edge is always moving and what's cool today is dead cold tomorrow.
  • 1997
  • 00:07:52
  • 13-14
  • Added on: 06/14/2013

Venture Rethinking the Advertising Game

Shot music video style, this fast-paced romp features three young advertising executives who are opening up a new ad agency, Rethink, in Canada. Experience the jitters and joy of their first business meeting, as they sign their first clients, create new advertising campaigns and shake up Canada's ad sector with innovative ideas. The Rethink team brews its own beer, hires ...
  • 2000
  • 00:18:38
  • 15-17
  • Added on: 06/14/2013

Venture Remote Control: Advertising in Crisis

Don't touch that dial! We beg you! And apparently we should be begging, ever since Microsoft's Bill Gates revealed that broadcast television and television advertising are becoming irrelevant. Gates claims that technology is making today's concepts of channels and broadcast schedules passé. This program explores the relationship between technology and advertising and, if Gates' prediction proves correct, how companies might ...
  • 2004
  • 00:08:32
  • 13-14
  • Added on: 06/14/2013