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Baby boom generation -- Canada  

Fortune Hunters Boomerism: Business Targets Retirees

Boomers are that ubiquitous group of babies born between 1947 and 1966. They're Canada's biggest demographic and they control even bigger bucks! And while some of them are getting ready to retire, they aren't your average blue-haired shuffleboard enthusiasts. They're active, web-savvy and willing to spend! Smart entrepreneurs can cash in on catering to new boomer needs. Former North American ...
  • 2008
  • 00:21:48
  • 13-14
  • Added on: 06/14/2013

Doc Zone The Boomer Revolution

Once known as the generation that questioned authority, raised its consciousness and dropped out of the mainstream, the Baby Boom generation now IS the mainstream — a very powerful 30% of the Canadian population, more than 10 million people altogether. They are the largest and wealthiest generation in our history. And so, just as they have reshaped our understanding of ...
  • 2013
  • 00:42:09
  • 13-14
  • Added on: 06/14/2013