Filters
Branding (Marketing)  

Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

Access to this content is reserved to News in Review 2015-2016 subscribers.

More details

CBC | Radio-Canada Documentary Georges St-Pierre: Samourai 2.0

In many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced ...
  • 2012
  • 00:39:17
  • 13-14
  • Added on: 09/25/2013

Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool

Join dub poet Clifton Joseph as he jets from France to New York City to Toronto on the money trail linking hip hop artists to high-end brands. Discover how companies get their products placed in songs, how much artists are paid for their singing endorsements, and how this trickles down to the teen consumer. Included are interviews with rappers K-OS, ...
  • 2004
  • 00:57:10
  • 15-17
  • Added on: 06/14/2013

Doc Zone Paris Hilton Inc: The Selling of Celebrity

We are drowning in celebrity culture and certain celebrities like Paris Hilton have displayed a knack for keeping themselves in the headlines. Famous for doing nothing, she is the ultimate manifestation of our obsession with celebrity culture and the massive profits that it wields. Pushed by the surging popularity of entertainment and gossip sites on the Internet, the media landscape ...
  • 2007
  • 00:43:37
  • 13-14
  • Added on: 06/14/2013

Venture Avery Wines: The Brandman

This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe. Watch as Bernie the Brandman doggedly ...
  • 2003
  • 00:26:04
  • 13-14
  • Added on: 06/14/2013