Branding (Marketing)  

Day 6 "He doesn’t need the NFL": How Colin Kaepernick controls his narrative

Colin Kaepernick may still be without a job, but the football quarterback is making his presence known. During the 2018 NFL season opener, Kaepernick was featured in a Nike ad. Two years ago, Kaepernick became famous – and infamous – for taking a knee during the national anthem in protest against racial inequality and police violence. The former San Francisco ...
  • 2018
  • 00:07:42
  • 13-14
  • Added on: 07/22/2019

Brand Canada Rant & Rave

How a marketing guru inhaled Canadian identity and exhaled a new Canadian pride in Molson's seminal TV ad "The Rant."
  • 2017
  • 00:06:19
  • 13-14
  • Added on: 06/28/2017

Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

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CBC | Radio-Canada Documentary Georges St-Pierre: Samourai 2.0

In many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced ...
  • 2012
  • 00:39:17
  • 13-14
  • Added on: 09/25/2013

Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool

Join dub poet Clifton Joseph as he jets from France to New York City to Toronto on the money trail linking hip hop artists to high-end brands. Discover how companies get their products placed in songs, how much artists are paid for their singing endorsements, and how this trickles down to the teen consumer. Included are interviews with rappers K-OS, ...
  • 2004
  • 00:57:10
  • 15-17
  • Added on: 06/14/2013

Venture What's in a Dot Com Name?

Just how difficult is it to come up with a catchy "dot com" name? It's not as easy as you may think. What's even harder is to find one that hasn't already been used. Venture looks at the tormenting task of naming a "dot com" that can somehow stand out from the crowd.
  • 2000
  • 00:11:12
  • 15-17
  • Added on: 06/14/2013

Venture Avery Wines: The Brandman

This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe. Watch as Bernie the Brandman doggedly ...
  • 2003
  • 00:26:04
  • 13-14
  • Added on: 06/14/2013