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Day 6 "He doesn’t need the NFL": How Colin Kaepernick controls his narrative

Colin Kaepernick may still be without a job, but the football quarterback is making his presence known. During the 2018 NFL season opener, Kaepernick was featured in a Nike ad. Two years ago, Kaepernick became famous – and infamous – for taking a knee during the national anthem in protest against racial inequality and police violence. The former San Francisco ...
  • 2018
  • 00:07:42
  • 13-14
  • Added on: 07/22/2019

News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

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