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The Men Who Made Us Spend The Men Who Made Us Spend, Episode 3

Jacques Peretti reveals how the lessons learned from selling to children were used to make child-like consumers of us all. Episode 3 of 3.
  • 2014
  • 00:48:21
  • 13-14
  • Added on: 07/07/2020

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The Men Who Made Us Spend The Men Who Made Us Spend, Episode 2

Jacques Peretti reveals the fear-factor influence on our purchases, including SUVs, cigarettes and the soft drink Vitaminwater. Episode 2 of 3.
  • 2014
  • 00:47:13
  • 13-14
  • Added on: 07/06/2020

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The Men Who Made Us Spend The Men Who Made Us Spend, Episode 1

Jacques Peretti reveals how modern products are designed to break – so that we just have to keep replacing them. Episode 1 of 3.
  • 2014
  • 00:48:53
  • 13-14
  • Added on: 07/06/2020

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Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

Marketplace Retail tricks: How stores make you spend more

In a revealing peek behind the retail curtain, the Marketplace team looks at the tricks that companies use to convince you to buy more. Find out how an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need. This episode also offers tips on recognizing and resisting the most ...
  • 2015
  • 00:22:23
  • 13-14
  • Added on: 01/18/2017

Venture Edge Marketing

"Cool" is a wave every company wants to ride. If they can identify cool when it first hits the streets, they can cash in big when the mass market hits. But riding on the edge can be risky too because the edge is always moving and what's cool today is dead cold tomorrow.
  • 1997
  • 00:07:52
  • 13-14
  • Added on: 06/14/2013