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News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

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Marketplace How to Complain

Marketplace examines the way we complain and the way in which these complaints are handled by the industry. The program offers the top ten tips on how to complain and visits with a lady in New York who makes a living by complaining.
  • 2004
  • 00:23:24
  • 13-14
  • Added on: 06/14/2013