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The National How Data Mining is Changing Political Campaigns

Canvassing door to door, a time-honoured ritual of any political campaign, is more than it appears. It's a candidate's chance to press the flesh, of course, but increasingly, it is the entry point for data mining, which is how parties collect as much data as they can about you and your voting intentions. Analytics is fast becoming an essential tool ...
  • 2015
  • 00:11:29
  • 13-14
  • Added on: 12/14/2015

Venture Firing Your Customer

Sometimes companies have customers who cost more to support than the profit they generate. It may be because they make only small purchases, buy only on sale, miss appointments, take up a lot of time on nuisance calls or open accounts but don’t buy anything. New technology makes it possible to develop customer profiles that highlight such cases. This program ...
  • 1998
  • 00:08:02
  • 13-14
  • Added on: 06/14/2013