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News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart
It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
- 2016
- 00:11:56
- 13-14
- Added on: 02/16/2016
Access to this content is reserved to News in Review | Archives subscribers.
The Exchange Newspapers in the Digital Age
John Stackhouse, former editor-in-chief of The Globe and Mail, discusses his book Mass Disruption that chronicles the decline of the newspaper. Six centuries ago, the printing press enabled widespread distribution of the newspaper. Stackhouse discusses what has disabled the industry, including the digital revolution and particularly the smartphone. He also discusses the impact of technology on the craft of journalism.
- 2015
- 00:10:18
- 13-14
- Added on: 01/08/2016
Our Vancouver Inside Vancouver Public Library's New Inspiration Lab
The CBC's Johanna Wagstaffe gets a tour of the Vancouver Public Library's new 7,500 square foot digital media lab
- 2015
- 00:01:55
- 13-14
- Added on: 05/06/2015
Doc Zone The Selling Game
The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.
- 2007
- 00:44:22
- 13-14
- Added on: 06/14/2013
Venture One Red Paperclip
Meet the one-red-paperclip guy, Kyle MacDonald, a 26-year-old ex-geography student with a crazy scheme. In the summer of 2005, Kyle announced to the world he was going to trade a red paperclip for a house — with just his blog as a bartering tool. In one short year, this stunt took him from unemployment to international media darling, along the ...
- 2006
- 00:12:07
- 15-17
- Added on: 06/14/2013
Fortune Hunters Facebook Factor: Social Networking for Profit
Log on, sign in, and cash out. That seems to be the business model for the multitude of social networking sites that have taken over cyberspace in the past few years. Sites like MySpace, Facebook and Twitter dominate the dot com world and our free time. Canadians spend an average of 43 hours per month online, with Facebook and MySpace ...
- 2009
- 00:19:10
- 13-14
- Added on: 06/14/2013
The National Cyberhate
The Internet is the new wild frontier. Unregulated, it may be the last bastion of free speech and open debate, but it has also proven to be a powerful pulpit for hate-filled propaganda. Information that is illegal to distribute in material form is ungovernable over the Internet. This highly provocative documentary asks where we draw the line. Should government step ...
- 1995
- 00:20:04
- 15-17
- Added on: 06/14/2013
News in Review - April 2011 How Facebook Changed the World
It began as a college dorm project, but Facebook is now an international giant. It has more than half a billion users, and Canadians are among its biggest fans. In this News in Review story we’ll look at the rise of the social media giant and at the many ways it is changing the world.
- 2011
- 00:14:19
- 13-14
- Added on: 04/15/2011
Access to this content is reserved to News in Review | Archives subscribers.
News in Review - December 2009 The Internet: Forty Years Later
It’s been 40 years since the Internet was born. Since then it has revolutionized our world. But it has also brought with it a host of new problems. In this News in Review story we’ll look at the birth of the Internet, and examine some issues that are clouding its future.
- 2009
- 00:16:07
- 13-14
- Added on: 12/15/2009
Access to this content is reserved to News in Review | Archives subscribers.
News in Review - May 2009 The Decline of the Traditional Media
Newspapers, magazines, and radio and television stations have been hit hard by the economic recession. Advertising revenues have plummeted, and the so-called traditional media are losing ground to new media. In this News in Review story we’ll look at how newspapers and other old media are struggling to survive. We’ll also examine what a new media world might look like.
- 2009
- 00:15:15
- 13-14
- Added on: 05/15/2009
Access to this content is reserved to News in Review | Archives subscribers.
News in Review - February 2007 Visiting Second Life's Virtual World
Second Life is an online 3-D digital world that is created by the people who sign up for it. It's also a really big business. Its more than two million residents can buy everything from virtual land to virtual running shoes. In this News in Review story we'll examine why Second Life is so popular. We'll also create an avatar ...
- 2007
- 00:11:11
- 13-14
- Added on: 02/15/2007
Access to this content is reserved to News in Review | Archives subscribers.
