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News in Review - October 2017 Social Influencers: Leveraging Popularity for Paydirt

In a world where those with the most followers means popularity and leverage, there’s a new celebrity in town. They’re called social influencers. They tweet, blog and video their brand picks all the way to the bank. And companies are willing to spend big bucks to get their endorsement if they can link their brand to new customers. But what ...
  • 2017
  • 00:14:18
  • 9-12
  • Added on: 10/18/2017

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Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017