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News in Review - October 2017 Social Influencers: Leveraging Popularity for Paydirt

In a world where those with the most followers means popularity and leverage, there’s a new celebrity in town. They’re called social influencers. They tweet, blog and video their brand picks all the way to the bank. And companies are willing to spend big bucks to get their endorsement if they can link their brand to new customers. But what ...
  • 2017
  • 00:14:18
  • 9-12
  • Added on: 10/18/2017

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News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

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The National The Sharing Economy

Taxis and hotels are two businesses being disrupted by a new business model based on an old idea: sharing. Airbnb, Uber and other online services help connect people willing to offer their underused apartment, automobile passenger space or other assets to those who want access to them. The sharing (or peer-to-peer) economy is worth billions of dollars and growing. But ...
  • 2014
  • 00:10:47
  • 13-14
  • Added on: 12/02/2014

CBC | Radio-Canada Documentary Georges St-Pierre: Samourai 2.0

In many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced ...
  • 2012
  • 00:39:17
  • 13-14
  • Added on: 09/25/2013

Doc Zone The Selling Game

The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.
  • 2007
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013

News in Review - February 2007 Visiting Second Life's Virtual World

Second Life is an online 3-D digital world that is created by the people who sign up for it. It's also a really big business. Its more than two million residents can buy everything from virtual land to virtual running shoes. In this News in Review story we'll examine why Second Life is so popular. We'll also create an avatar ...
  • 2007
  • 00:11:11
  • 13-14
  • Added on: 02/15/2007

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