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News in Review - October 2017 Social Influencers: Leveraging Popularity for Paydirt

In a world where those with the most followers means popularity and leverage, there’s a new celebrity in town. They’re called social influencers. They tweet, blog and video their brand picks all the way to the bank. And companies are willing to spend big bucks to get their endorsement if they can link their brand to new customers. But what ...
  • 2017
  • 00:14:18
  • 9-12
  • Added on: 10/18/2017

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Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

News in Review - February 2016 Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016

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Marketplace Online Reviews: Faking It

The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation and excellent business ethics primer, Marketplace went undercover posing as a new business to discover how companies can buy a positive reputation online. They reveal an entire industry devoted to helping businesses mislead consumers. Host Erica Johnson reveals how ...
  • 2014
  • 00:20:36
  • 13-14
  • Added on: 09/03/2015

CBC | Radio-Canada Documentary Georges St-Pierre: Samourai 2.0

In many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced ...
  • 2012
  • 00:39:17
  • 13-14
  • Added on: 09/25/2013

Doc Zone The Selling Game

The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.
  • 2007
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013

Venture One Red Paperclip

Meet the one-red-paperclip guy, Kyle MacDonald, a 26-year-old ex-geography student with a crazy scheme. In the summer of 2005, Kyle announced to the world he was going to trade a red paperclip for a house — with just his blog as a bartering tool. In one short year, this stunt took him from unemployment to international media darling, along the ...
  • 2006
  • 00:12:07
  • 15-17
  • Added on: 06/14/2013

Venture What's in a Dot Com Name?

Just how difficult is it to come up with a catchy "dot com" name? It's not as easy as you may think. What's even harder is to find one that hasn't already been used. Venture looks at the tormenting task of naming a "dot com" that can somehow stand out from the crowd.
  • 2000
  • 00:11:12
  • 15-17
  • Added on: 06/14/2013

News in Review - February 2007 Visiting Second Life's Virtual World

Second Life is an online 3-D digital world that is created by the people who sign up for it. It's also a really big business. Its more than two million residents can buy everything from virtual land to virtual running shoes. In this News in Review story we'll examine why Second Life is so popular. We'll also create an avatar ...
  • 2007
  • 00:11:11
  • 13-14
  • Added on: 02/15/2007

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