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Kaepernick, Colin, 1987-  

Day 6 "He doesn’t need the NFL": How Colin Kaepernick controls his narrative

Colin Kaepernick may still be without a job, but the football quarterback is making his presence known. During the 2018 NFL season opener, Kaepernick was featured in a Nike ad. Two years ago, Kaepernick became famous – and infamous – for taking a knee during the national anthem in protest against racial inequality and police violence. The former San Francisco ...
  • 2018
  • 00:07:42
  • 13-14
  • Added on: 07/22/2019

RDI économie Publicité politique de Nike

Quelle est la stratégie de Nike, qui diffuse une publicité avec un joueur de football qui dénonce la discrimination raciale aux États-Unis? Entrevue avec Frank Pons, directeur de l’observatoire international en management du sport, à l’Université Laval.
  • 2018
  • 00:07:09
  • 13-14
  • Added on: 09/05/2018