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Marketing research -- Evaluation  

Venture Behind the Glass

Consumers are so bombarded with advertising that people who run focus groups are being forced to come up with new ways to extract information from consumers. One company chose participants with opposing views on a product and let them duel it out. Another company hired an anthropologist to follow individual consumers for a day. Used properly, focus groups can gain ...
  • 2000
  • 00:07:33
  • 13-14
  • Added on: 12/08/2017

Witness Ask a Silly Question

Opinion polls are very influential, determining everything from how we are governed to what we eat for breakfast. But this is a completely unregulated industry, subject to human frailty and open to abuse. This offbeat and often hilarious documentary uses bogus polls to show how easily people will comment on subjects they clearly know nothing about. Viewers are then taken ...
  • 1998
  • 00:44:42
  • 13-14
  • Added on: 06/14/2013