Tourism -- Management -- Case studies  

Venture Gap Adventures: Shaking Up Success

In just 10 years, Gap Adventures, an ecotourism company, has grown from a two person operation to a multi-million business with 70 employees. Until now the owner, Bruce Poon Tip, has operated it like a family business with everyone doing a little bit of everything. But diversification is needed. When Bruce hires the marketing director from Gap's biggest US competitor ...
  • 2000
  • 00:15:48
  • 15-17
  • Added on: 06/14/2013