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Vineyards -- Economic aspects  

Venture Avery Wines: The Brandman

This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe. Watch as Bernie the Brandman doggedly ...
  • 2003
  • 00:26:04
  • 13-14
  • Added on: 06/14/2013