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Venture The Wal-Martization of Canada / Vietnam Economic Boom

The Wal-Martization of Canada: Run with slogan-driven military precision, Wal-Mart is the world's most successful retailer. The company, however, has found their move into the Canadian market to be more difficult than expected. Wal-Mart's primary task is to build trust. This is difficult when you are an ultra-secretive American company with a troubling reputation. Venture addresses specific concerns and takes a rare look ...
  • 1994
  • 00:21:19
  • 15-17
  • Added on: 06/14/2013

News in Review - November 1994 Superstores: Is Bigger Better?

Whatever happened to Main Street? This report looks at the most recent phase in megamarketing and the cultural and economic implications of Wal-Mart's arrival in Canada.
  • 1994
  • 00:11:57
  • 13-14
  • Added on: 11/15/1994

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