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Wine and wine making  

Doc Zone Wine Confidential

Wine-makers have discovered that there are huge profits in making quality wine at reasonable prices. The result is an industry worth over 200 billion dollars worldwide. It's nothing short of a revolution and wine lovers around the world are lapping it up. Millions are being spent at auctions, and celebrities have now joined the ranks of top winemakers. We pop the ...
  • 2008
  • 00:44:07
  • 13-14
  • Added on: 06/14/2013

Venture Avery Wines: The Brandman

This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe. Watch as Bernie the Brandman doggedly ...
  • 2003
  • 00:26:04
  • 13-14
  • Added on: 06/14/2013