Venture Fast Food Lane

You can live without a new car and you can live without new clothes, but nobody gives up eating. So you might think the food business is the safest and most predictable of all. Demand is constant. Or is it? Reality check in aisle nine! Whether it’s low-carb, low sodium, cholesterol-free or zero trans fat, food fads keep companies constantly ...
  • 2004
  • 00:09:02
  • 13-14
  • Added on: 06/14/2013

Venture Firing Your Customer

Sometimes companies have customers who cost more to support than the profit they generate. It may be because they make only small purchases, buy only on sale, miss appointments, take up a lot of time on nuisance calls or open accounts but don’t buy anything. New technology makes it possible to develop customer profiles that highlight such cases. This program ...
  • 1998
  • 00:08:02
  • 13-14
  • Added on: 06/14/2013

Marketplace Framed: Overpriced Eyewear

Marketplace focuses on the outrageously high price of spectacles. In this eye-opening report, Tom Harrington pits Canada's biggest chain stores against the leading online retailer, a company whose new business model is a total game changer. He also catches up with an industry insider who challenged the established players and paid a huge price for defying the status quo.
  • 2012
  • 00:21:31
  • 13-14
  • Added on: 06/14/2013

CBC | Radio-Canada Documentary Georges St-Pierre: Samourai 2.0

In many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced ...
  • 2012
  • 00:39:17
  • 13-14
  • Added on: 09/25/2013

Marketplace Getting Gouged By Geeks

Their dorky company names and their cute little cars give off an air of friendly, helpful competence. But do the people who make computer house calls actually know what they're doing? As Erica Johnson's hidden-camera investigation reveals, most of the time the answer is "no". The Marketplace team modified a computer to simulate a common hardware failure. Then they called in the ...
  • 2007
  • 00:25:29
  • 13-14
  • Added on: 06/14/2013

Marketplace Gluten-free: The truth behind the trend

Celebrities are touting the benefits of gluten-free diet, and companies are pitching their own gluten-free products. An excellent piece on consumer awareness and dietary choices, this Marketplace episode reveals how a serious disease is becoming a marketer's dream, and what you should know before dropping gluten from your diet.
  • 2014
  • 00:21:00
  • 13-14
  • Added on: 09/03/2015

Marketplace Guarana: More Kick Than Caffeine

Tea, coffee and colas are the only drinks Health Canada allows to contain caffeine. But drink makers have managed to slip around that requirement by using a natural ingredient called guarana. Many natural energy drinks contain guarana, the richest source of caffeine with two to three times the quantity of caffeine in coffee. Unsuspecting consumers are getting a bigger jolt ...
  • 2003
  • 00:18:53
  • 13-14
  • Added on: 06/14/2013

CBC | Radio-Canada Documentary How the Kids Took Over

Here is an astounding statement: today’s children have a say in how $700 billion or more is spent each year, making them one of the most powerful consumer groups in history. Every marketer wants a piece of the action, and children are being hit with a battery of ads that scarcely could have been imagined a few years ago. Companies ...
  • 2005
  • 00:48:37
  • 13-14
  • Added on: 06/14/2013

Marketplace Hyping Health: Is Health Check Always Right?

You've seen the Health Check logo. If a product bears the logo, that means Heart and Stroke has evaluated it and concluded it complies with their criteria, which is based on the recommendations of Canada's Food Guide to Healthy Eating. Does the logo represent a healthy choice? The answer is complicated. As Wendy Mesley reports, some of Heart and Stroke's Health ...
  • 2008
  • 00:25:24
  • 13-14
  • Added on: 06/14/2013

The National Inspiration for Innovation: How Disabilities are Changing Big Business

After decades as a niche market, the disabled population has become a driving force in technology and a giant inspiration for innovation. As the boomer population ages, the increasing numbers of those living with disabilities represents an enormous business opportunity. This report looks at how businesses and entrepreneurs develop pitches and products that hit the right inclusive note.
  • 2014
  • 00:10:24
  • 15-17
  • Added on: 12/02/2014