Marketplace Hyping Health: Is Health Check Always Right?

You've seen the Health Check logo. If a product bears the logo, that means Heart and Stroke has evaluated it and concluded it complies with their criteria, which is based on the recommendations of Canada's Food Guide to Healthy Eating. Does the logo represent a healthy choice? The answer is complicated. As Wendy Mesley reports, some of Heart and Stroke's Health ...
  • 2008
  • 00:25:24
  • 13-14
  • Added on: 06/14/2013

The National Inspiration for Innovation: How Disabilities are Changing Big Business

After decades as a niche market, the disabled population has become a driving force in technology and a giant inspiration for innovation. As the boomer population ages, the increasing numbers of those living with disabilities represents an enormous business opportunity. This report looks at how businesses and entrepreneurs develop pitches and products that hit the right inclusive note.
  • 2014
  • 00:10:24
  • 15-17
  • Added on: 12/02/2014

The National Legalizing recreational marjiuana in Canada and what's at stake

The legalization of recreational marijuana in Canada is looming and there's a lot at stake financially for those who have invested in industrial scale cannabis operations. Legalizing marijuana would also represent a cultural shift for many people — including what to call it.
  • 2018
  • 00:13:47
  • 13-14
  • Added on: 08/03/2018

Marketplace Lousy Labels 2: The Food Edition

In Canada, millions of us are trying to do the right thing for ourselves and our families by buying healthy food. But can we rely on the health information on food labels? In this follow-up to the popular Lousy Labels story on beauty products, Erica Johnson finds the truth behind the latest buzzwords on food packaging. A perfect Business resource to explore ...
  • 2012
  • 00:22:06
  • 9-12
  • Added on: 06/14/2013

Marketplace Lousy Labels: The Natural and Organic Deception?

As consumers, we love our shampoos, deodorants, lotions, makeup and other personal care products. But as the products add up, so do the chemicals. That's why 64 percent of us say we're seeking out more "natural" or "organic" items. But how do we know what these labels mean? Marketplace takes a closer look at green personal care products. It turns out labels ...
  • 2011
  • 00:21:26
  • 9-12
  • Added on: 06/14/2013

Venture Mad Science and Update

When they were teenagers Ariel Shlein and his brother started their own small business called Mad Science, performing science shows for children at schools, libraries or birthday parties. After franchising the business, it grew so quickly Shlein has little time for anything but Mad Science. He is hoping to add 40 franchisees to a growing business empire that already includes 73 ...
  • 2002
  • 00:10:55
  • 13-14
  • Added on: 12/22/2015

The National Marijuana and fashion rolled together in budding industry

The National takes a look at how brands are beginning to develop and promote their cannabis as lifestyle products, often with female consumers in mind.
  • 2018
  • 00:04:00
  • 13-14
  • Added on: 08/03/2018

Doc Zone Marketing the Monarchy

Prince William and Kate Middleton’s wedding sparked a worldwide marketing frenzy. Their nuptials flooded the economy with what could be over a billion dollars of merchandise — a sales bonanza not seen since the wedding of Charles and Diana. As monarchy fans all over the globe open their wallets, savvy marketers everywhere are vying for a piece of the action. ...
  • 2011
  • 00:45:25
  • 13-14
  • Added on: 06/14/2013

News in Review - December 2000 Marketing to Teens: A Captive Audience?

This special report integrates footage from the CBC program Undercurrents and profiles student activism in an Ontario high school, the pilot school for Youth News Network (YNN). Focusing on advertising to a "captive" and lucrative market, the story investigates what critics call the commercialization of public education and raises the universal issue of the ethics of marketing certain products and ...
  • 2000
  • 00:13:42
  • 13-14
  • Added on: 12/15/2000

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Venture New Suits: Harry Rosen

Harry Rosen is a clothier with 22 stores, over $100 million in sales and a problem. His clients are getting older, he needs younger ones. Adam Little spent the summer following the hip ad agency, Roche Macauley and Partners, as they worked on Harry's image make-over.
  • 1996
  • 00:13:23
  • 15-17
  • Added on: 06/14/2013