Marketplace The celebrity sell: The new social world of celeb endorsements

From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
  • 2016
  • 00:22:26
  • 13-14
  • Added on: 05/31/2017

Venture The Elevator Pitch

You've got a great idea but no one to pitch it to. You suddenly find yourself in an elevator with the top venture capitalists in the world. Can you sell your idea in the time it takes to ride 10 floors? Videojournalist Tracie Tighe was a fly on an elevator wall in the Silicon Valley, at the biggest elevator pitch ...
  • 2000
  • 00:14:33
  • 13-14
  • Added on: 06/14/2013

Doc Zone The Great Food Revolution: Battle to Get on Your Plate (Part 2 of 4)

In Episode 2 of The Great Food Revolution, follow the fierce competition in the food industry. Last year alone, a staggering 18,000 new products were developed for our supermarket shelves. Food manufacturers are in a battle to win consumer loyalty like never before. Exotic, organic and fair-trade are on everyone’s lips. Large grocers must stay atop trends to compete with ...
  • 2009
  • 00:42:34
  • 13-14
  • Added on: 06/14/2013

Marketplace The Great Salt Shakedown

Eighty Canadians, 80 containers, and one of our most unusual tests ever! The Marketplace team looks at Canadians' diets and finds startling salt facts — the shocking amounts of sodium hidden in your food and how Ottawa lets the food industry get away with it.
  • 2013
  • 00:21:56
  • 9-12
  • Added on: 12/18/2013

News in Review - September 1996 The Olympics: Games People Play

With a special focus on the Olympics' centennial, the Atlanta Games and Canada's Olympic program, this report assesses the politics, commercialization and "pure sport" aspects of the Olympics.
  • 1996
  • 00:17:42
  • 13-14
  • Added on: 09/15/1996

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Doc Zone The Selling Game

The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.
  • 2007
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013

The National The Sharing Economy

Taxis and hotels are two businesses being disrupted by a new business model based on an old idea: sharing. Airbnb, Uber and other online services help connect people willing to offer their underused apartment, automobile passenger space or other assets to those who want access to them. The sharing (or peer-to-peer) economy is worth billions of dollars and growing. But ...
  • 2014
  • 00:10:47
  • 13-14
  • Added on: 12/02/2014

Venture The Wal-Martization of Canada / Vietnam Economic Boom

The Wal-Martization of Canada: Run with slogan-driven military precision, Wal-Mart is the world's most successful retailer. The company, however, has found their move into the Canadian market to be more difficult than expected. Wal-Mart's primary task is to build trust. This is difficult when you are an ultra-secretive American company with a troubling reputation. Venture addresses specific concerns and takes a rare look ...
  • 1994
  • 00:21:19
  • 15-17
  • Added on: 06/14/2013

The Fifth Estate To Sell a War

Examination of the atrocious story of how Saddam Hussein's invading Iraqi troops pulled Kuwaitee babies from incubators and left them to die. This invented horror story turns out to be part of a multi-million dollar public relations campaign to sell the Gulf War to the American people and motivate support of Kuwait.
  • 1992
  • 00:28:34
  • 13-14
  • Added on: 06/14/2013

News in Review - April 2010 Toyota Recalls Millions of Vehicles

In the last few months, the Toyota Motor Corporation has recalled more than eight million vehicles. The recall came after a number of complaints about the safety of some of its models. In this News in Review story, we’ll look at why the giant Japanese company took such drastic action, and how the recall affected Toyota owners in Canada.
  • 2010
  • 00:13:59
  • 13-14
  • Added on: 04/15/2010

Access to this content is reserved to News in Review 2008-2010 subscribers.

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