=LDR       cgm a22        4500
=001  14774
=003  CA-CURIO
=005  20180523163305.0
=007  cr*cna|||uuuuu
=008  180523s2017||||onc006|||||||as|||v|eng|d
=040    $aCA-CURIO$beng$cCA-CURIO
=041    $aeng
=245  00$aRant & Rave$h[videorecording] /$cCanadian Broadcasting Corporation
=260    $aToronto :$bCanadian Broadcasting Corporation,$c2017
=300    $a1 streaming video (06 min 19 sec)
=306    $a000619
=490  0 $aBrand Canada
=500    $aFrom the Curio.ca streaming audio-visual collection.
=506  1 $aAccess restricted to Curio.ca subscribers
=508    $aDirector: Roher, Daniel ; Producer: Carvalho, Christina ; Producer: Morrison, Geoff.
=520    $aHow a marketing guru inhaled Canadian identity and exhaled a new Canadian pride in Molson's seminal TV ad "The Rant."
=521  1 $a13-14.
=538    $aAvailable on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/rant-rave-14774/
=546    $aIn English.
=546    $aClosed-captioned.
=588  0 $aSource of description from Canadian Broadcasting Corporation
=610  20$aMolson Companies$xHistory
=650  00$aProduct management
=650  00$aBranding (Marketing)
=650  00$aGroup identity$zCanada
=650  00$aPopular culture$zCanada
=650  00$aMass media$xStudy and teaching
=650  00$aBusiness education
=650  00$aMarketing
=650  00$aSocial sciences
=651   0$aCanada$xForeign public opinion, American
=651   0$aCanada$xHistory
=700  1 $aRoher, Daniel$edirector
=700  1 $aCarvalho, Christina$eproducer
=700  1 $aMorrison, Geoff$eproducer
=710  2 $aCanadian Broadcasting Corporation
=856  40$uhttp://curio.ca/en/video/rant-rave-14774/