=LDR cgm a22 4500 =001 3134 =003 CA-CURIO =005 20211016012403.0 =007 cr*cna|||uuuuu =008 211016s2012||||onc039|||||||as|||v|eng|d =040 $aCA-CURIO$beng$cCA-CURIO =041 $aeng =245 00$aGeorges St-Pierre :$b Samourai 2.0$h[videorecording] /$cCanadian Broadcasting Corporation =260 $aToronto :$bCanadian Broadcasting Corporation,$c2012 =300 $a1 streaming video (39 min 17 sec) =306 $a003917 =490 0 $aCBC | Radio-Canada Documentary =500 $aFrom the Curio.ca streaming audio-visual collection. =506 1 $aAccess restricted to Curio.ca subscribers =508 $aProducer: Lapointe, Yanic. =511 1 $aJournalist: Lépine, Jean-François, 1949- ; Subject: St-Pierre, Georges, 1981-. =520 $aIn many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced layoff led him to rethink his future, reboot his team and, most importantly, rebrand his image around the globe. GSP, his new worldwide brand on the web and social media, has been a resounding success – he now enjoys over three million Facebook friends and high-end sponsorship, plus his income is going through the roof. But just how hard can you sell an athlete competing in a violent sport? There's a price to pay, and some tough ethical choices to make too. On November 17, 2012, the day after this one-of-a-kind documentary's broadcast premiere, Georges St-Pierre showed the whole world he had the makings of a grand champion when he defeated Carlos Condit to reclaim his UFC welterweight title. =521 1 $a13-14. =534 $tGeorges St-Pierre : samouraï 2.0 =538 $aAvailable on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/georges-st-pierre-samourai-20-3134/ =541 $fCBC/Radio Canada has perpetual access rights to this streaming content. =546 $aIn English. =546 $aClosed-captioned. =588 0 $aSource of description from Canadian Broadcasting Corporation =600 10$aSt-Pierre, Georges,$d1981- =650 00$aHand-to-hand fighting, Oriental =650 00$aMartial artists$zCanada =650 00$aMixed martial arts =650 00$aBullying in schools =650 00$aBranding (Marketing) =650 00$aInternet marketing =650 00$aMarketing consultants =650 00$aSocial media =650 00$aBusiness education =650 00$aMarketing =650 00$aPhysical education and training =650 00$aSports =700 1 $aLépine, Jean-François$d1949-$ejournalist =700 1 $aLapointe, Yanic$eproducer =700 1 $aSt-Pierre, Georges$d1981-$esubject =710 2 $aCanadian Broadcasting Corporation =856 40$uhttp://curio.ca/en/video/georges-st-pierre-samourai-20-3134/