=LDR       cgm a22        4500
=001  3134
=003  CA-CURIO
=005  20180122153227.0
=007  cr*cna|||uuuuu
=008  180122s2012||||onc039|||||||as|||v|eng|d
=040    $aCA-CURIO$beng$cCA-CURIO
=041    $aeng
=245  00$aGeorges St-Pierre :$b Samourai 2.0$h[videorecording] /$cCanadian Broadcasting Corporation
=260    $aToronto :$bCanadian Broadcasting Corporation,$c2012
=300    $a1 streaming video (39 min 17 sec)
=306    $a003917
=490  0 $aCBC | Radio-Canada Documentary
=500    $aFrom the Curio.ca streaming audio-visual collection.
=506  1 $aAccess restricted to Curio.ca subscribers
=508    $aProducer: Lapointe, Yanic.
=511  1 $aJournalist: Lépine, Jean-François, 1949- ; Subject: St-Pierre, Georges, 1981-.
=520    $aIn many countries around the world, Georges St-Pierre is a Canadian phenomenon, right up there with Céline Dion and the Cirque du Soleil. His international celebrity status is the result of equal parts extraordinary athleticism and finely tuned marketing. In 2011, the mixed martial arts world champion had to withdraw from competition due to a serious knee injury. The forced layoff led him to rethink his future, reboot his team and, most importantly, rebrand his image around the globe. GSP, his new worldwide brand on the web and social media, has been a resounding success – he now enjoys over three million Facebook friends and high-end sponsorship, plus his income is going through the roof. But just how hard can you sell an athlete competing in a violent sport? There's a price to pay, and some tough ethical choices to make too. On November 17, 2012, the day after this one-of-a-kind documentary's broadcast premiere, Georges St-Pierre showed the whole world he had the makings of a grand champion when he defeated Carlos Condit to reclaim his UFC welterweight title.
=521  1 $a13-14.
=534    $tGeorges St-Pierre : Samouraï 2.0
=538    $aAvailable on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/georges-st-pierre-samourai-20-3134/
=541    $fCBC/Radio Canada has perpetual access rights to this streaming content.
=546    $aIn English.
=546    $aClosed-captioned.
=588  0 $aSource of description from Canadian Broadcasting Corporation
=600  10$aSt-Pierre, Georges,$d1981-
=650  00$aHand-to-hand fighting, Oriental
=650  00$aMartial artists$zCanada
=650  00$aMixed martial arts
=650  00$aBullying in schools
=650  00$aBranding (Marketing)
=650  00$aInternet marketing
=650  00$aMarketing consultants
=650  00$aSocial media
=650  00$aBusiness education
=650  00$aMarketing
=650  00$aPhysical education and training
=650  00$aSports
=700  1 $aLépine, Jean-François$d1949-$ejournalist
=700  1 $aLapointe, Yanic$eproducer
=700  1 $aSt-Pierre, Georges$d1981-$esubject
=710  2 $aCanadian Broadcasting Corporation
=856  40$uhttp://curio.ca/en/video/georges-st-pierre-samourai-20-3134/