=LDR       cgm a22        4500
=001  3386
=003  CA-CURIO
=005  20210811155214.0
=007  cr*cna|||uuuuu
=008  210811s2013||||onc005|||||||as|||v|eng|d
=040    $aCA-CURIO$beng$cCA-CURIO
=041    $aeng
=245  00$aDiversity in Ads$h[videorecording] /$cCanadian Broadcasting Corporation
=260    $aToronto :$bCanadian Broadcasting Corporation,$c2013
=300    $a1 streaming video (05 min 56 sec)
=306    $a000556
=490  0 $aThe Lang & O'Leary Exchange
=500    $aFrom the Curio.ca streaming audio-visual collection.
=506  1 $aAccess restricted to Curio.ca subscribers
=511  1 $aJournalist: Lang, Amanda, 1970-.
=520    $aThere are concerns that minority groups are depicted very differently in commercials than white Canadians, perhaps even playing into outdated stereotypes. Amanda Lang looks at a new study that suggests race representation is problematic in ad campaigns. The University of Toronto's Shyon Baumann, lead author of that study, discusses advertising in Canada and its patterns of racism and bias.
=521  1 $a13-14.
=538    $aAvailable on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/diversity-in-ads-3386/
=541    $fCBC/Radio Canada has perpetual access rights to this streaming content.
=546    $aIn English.
=546    $aClosed-captioned.
=588  0 $aSource of description from Canadian Broadcasting Corporation
=650  00$aMinorities in advertising$zCanada
=650  00$aStereotypes (Social psychology) in advertising$zCanada
=650  00$aTelevision advertising$zCanada
=650  00$aTelevision commercials$zCanada
=650  00$aMass media$xStudy and teaching
=650  00$aTelevision$xStudy and teaching
=650  00$aBusiness education
=650  00$aMarketing
=650  00$aSocial sciences
=650  00$aEquity
=650  00$aCivics$xStudy and teaching
=700  1 $aLang, Amanda$d1970-$ejournalist
=710  2 $aCanadian Broadcasting Corporation
=856  40$uhttp://curio.ca/en/video/diversity-in-ads-3386/