Brand Canada

A kaleidoscopic exploration of Canada the "brand" — from the images that first symbolized Canada, through the building of a collective identity, to how the country is viewed today.

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Episodes

Brand Canada The Canadian Dream

A poetic exploration of Canada through the eyes of immigrants, as early impressions of their new home evolve into everyday experience.
  • 2017
  • 00:05:53
  • 13-14
  • Added on: 06/28/2017

Brand Canada Rant & Rave

How a marketing guru inhaled Canadian identity and exhaled a new Canadian pride in Molson's seminal TV ad "The Rant."
  • 2017
  • 00:06:19
  • 13-14
  • Added on: 06/28/2017

Brand Canada Canada the Good? Must-See

Simon Anholt, the renowned policy analyst behind the Good Country Index, assesses the international perception of Canada — and whether we're as "good" as we think we are.
  • 2017
  • 00:05:22
  • 13-14
  • Added on: 06/27/2017

Brand Canada America's Canada

A pop culture-fuelled audit of how American TV influences Canada's brand — through the perspective of the denizens of Mexico City.
  • 2017
  • 00:03:25
  • 13-14
  • Added on: 06/27/2017