Fortune Hunters

This fast-paced business series looks at “trends” — the powerful shifts in human behaviour and in economic activity that define the 21st century — through the lens of moneymaking. Each episode, meet entrepreneurs who are hunting their fortune by creating companies and trying to cash in on popular trends.
Hosted by Dianne Buckner of Dragons’ Den, Fortune Hunters also includes candid conversations with business experts on the latest trends.

Episodes

Fortune Hunters Cellphone Frenzy: Making Money with Mobile Applications

Canadians send over 45 million text messages every day, a statistic that has cellphone companies “LOL-ing” all the way to the bank. And even in 2009’s murky economy, it looks like the mobile market is still one worth dialing into. Cellphones are a $3.8 trillion dollar worldwide industry, with Canadian market accounting for a $38 billion dollar chunk of that ...
  • 2009
  • 00:19:33
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Healthy Profits: Cashing in on Active Living

Stronger. Higher. Faster. Healthy, active living is on everyone’s mind these days. And recession or not, people always want to eat well and take care of their bodies — and are willing to pay a premium to do it. With thousands of diet-specific food products on the market these days, diet food has become a multi-billion dollar industry. And within ...
  • 2009
  • 00:19:59
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Franchise Fame and Fortune

Franchising plays a big part in our economy. Franchise chains account for $90 billion a year in sales — 10 per cent of Canada’s gross domestic product. And all that money means a whole lot of jobs: over one million Canadians work for a franchised company. Even in an economic downturn, franchising is a reliable business. The industry grew faster ...
  • 2009
  • 00:19:34
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Facebook Factor: Social Networking for Profit

Log on, sign in, and cash out. That seems to be the business model for the multitude of social networking sites that have taken over cyberspace in the past few years. Sites like MySpace, Facebook and Twitter dominate the dot com world and our free time. Canadians spend an average of 43 hours per month online, with Facebook and MySpace ...
  • 2009
  • 00:19:10
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters High-End Hopes: Selling Luxury

While newspaper headlines scream of foreclosures and bailouts, many companies selling the good life are weathering the storm. True, luxury giants Burberry and Louis Vuitton announced layoffs, but the industry as a whole posted gains of over eight per cent in 2008 and is expected to grow two per cent in 2009. So what keeps the luxury business afloat in ...
  • 2009
  • 00:19:20
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Eco Initiatives: Weathering Climate Change

With the recession weighing on most consumers’ minds, you might think environmentally friendly thoughts are being pushed to the side. But while demand for green consumer products has dropped somewhat, plenty of North Americans remain committed to doing better by Mother Earth. Both the Canadian and American governments are reacting to the recession by spending to stimulate economic growth. And ...
  • 2009
  • 00:19:11
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Adventure Travel: Marketing Unique Experiences

These days, people are eager to explore the world in new and exciting ways. Flying a jet over Antartica, following ancient Inca trails in Peru, or discovering local culture in small African villages — experiential travel has been on the rise. The industry was flying high until it was hit hard by the recessionary times. In November 2008, tourism in ...
  • 2009
  • 00:19:49
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Security Start-Up: Selling Safety

It's a scary world out there. Statistics show that often crime goes up when the economy goes down. The most recent estimates peg break-ins at 230,000 per year and auto theft at 400 cars every day. Many experts agree that people are especially willing to pay to feel safe these days. No wonder plenty of new entrepreneurs feel secure about ...
  • 2009
  • 00:19:21
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters Dollar-Wise Dining: Selling Quick Meal Solutions

In this shaky economy, just about everyone is keeping a tighter hold on their wallet. Canadians are trying to cut back on food expenses and, for many of us, that means going back to basics. Almost 90 per cent of Canadians are planning to eat out less this year than they did last year. But while that may be bad ...
  • 2009
  • 00:19:14
  • 13-14
  • Added on: 06/14/2013

Fortune Hunters My First Million: Secrets of Success

Throughout its second season, Fortune Hunters has featured successful entrepreneurs who saw a trend early on and cashed in on their ideas. Before they became business moguls, these entrepreneurs made mistakes, experienced windfalls, had huge fears to overcome, and occasionally let their instincts lead them awry. Tap into the insights of Fortune Hunters' My First Millionaires, including the business brains ...
  • 2009
  • 00:19:52
  • 13-14
  • Added on: 06/14/2013