Fortune Hunters Adventure Travel: Marketing Unique Experiences

Fortune Hunters Adventure Travel: Marketing Unique Experiences

These days, people are eager to explore the world in new and exciting ways. Flying a jet over Antartica, following ancient Inca trails in Peru, or discovering local culture in small African villages — experiential travel has been on the rise. The industry was flying high until it was hit hard by the recessionary times. In November 2008, tourism in Canada dropped by seven per cent from the same month a year earlier. But today entrepreneurs continue to seek their fortune in adventure travel. Hang out with Rocky Ehlers and his new high ropes course called Skytrek in Revelstoke, BC. Can this 62-year-old get his business off the ground, or will he be working well past retirement age?

  • 2009
  • 00:19:49
  • 13-14
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