Venture Behind the Glass

Venture Behind the Glass

Consumers are so bombarded with advertising that people who run focus groups are being forced to come up with new ways to extract information from consumers. One company chose participants with opposing views on a product and let them duel it out. Another company hired an anthropologist to follow individual consumers for a day. Used properly, focus groups can gain new insights into consumer attitudes that can be used in ad campaigns and impact sales.

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Focus groups [LCSH] Forums (Discussion and debate) [LCSH] Marketing research -- Evaluation [LCSH] Consumers -- Research -- Evaluation [LCSH] Business education [LCSH] Marketing [LCSH]
Dianne Buckner (Host), Havard Gould (Journalist), Marc Baby (Producer)
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