Venture Behind the Glass New

Venture Behind the Glass New

Consumers are so bombarded with advertising that people who run focus groups are being forced to come up with new ways to extract information from consumers. One company chose participants with opposing views on a product and let them duel it out. Another company hired an anthropologist to follow individual consumers for a day. Used properly, focus groups can gain new insights into consumer attitudes that can be used in ad campaigns and impact sales.

  • 2000
  • 00:07:33
  • 13-14
  • Added on: 12/08/2017
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Metadata

Subjects
Focus groups [LCSH] Forums (Discussion and debate) [LCSH] Marketing research -- Evaluation [LCSH] Consumers -- Research -- Evaluation [LCSH] Business education [LCSH] Marketing [LCSH]
Team
Dianne Buckner (Host), Havard Gould (Journalist), Marc Baby (Producer)
Closed captioning
Not available
MARC Record
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