Marketplace Buying Into Sexy: The Sexing Up of Tweens

Marketplace Buying Into Sexy: The Sexing Up of Tweens

The $1.7 billion business of selling bodies has a grip on youth culture, infecting those between the ages of 8 and 14. This investigation uncovers the sexualization of young girls as they are bombarded with ads, media programs and messages urging them to mimic their favourite pop idols and scantily-clad models. This fast-paced feature follows three tweeners, revealing how they're being manipulated and why they need to look sexy. Parents, marketers and tween retailers weigh in on the debate.

  • 2005
  • 00:25:34
  • 15-17
  • Added on: 06/14/2013
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