Marketplace Buying Into Sexy: The Sexing Up of Tweens
Marketplace Buying Into Sexy: The Sexing Up of Tweens
The $1.7 billion business of selling bodies has a grip on youth culture, infecting those between the ages of 8 and 14. This investigation uncovers the sexualization of young girls as they are bombarded with ads, media programs and messages urging them to mimic their favourite pop idols and scantily-clad models. This fast-paced feature follows three tweeners, revealing how they're being manipulated and why they need to look sexy. Parents, marketers and tween retailers weigh in on the debate.
- 2005
- 00:25:34
- 15-17
- Added on: 06/14/2013
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Metadata
- Subjects
- Children and sex -- Canada [LCSH] Preteens -- Attitudes -- Canada [LCSH] Preteens -- Sexual behavior -- Canada [LCSH] Sex role in mass media [LCSH] Sex in advertising [LCSH] Advertising and children -- Canada [LCSH] Advertising and youth [LCSH] Social sciences [LCSH] Women's studies [LCSH] Civics -- Study and teaching [LCSH] Business education [LCSH] Business ethics [LCSH] Marketing [LCSH] Mass media -- Study and teaching [LCSH] Interpersonal relations in children [LCSH] Interpersonal relations in adolescence [LCSH] Sex instruction for youth [LCSH]
- Team
- Erica Johnson (Host), Wendy Mesley (Journalist), Clifton Joseph (Journalist)
- Closed captioning
- Not available
- MARC Record
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