Episode 1 of Fortune Hunters, the cutting-edge new business series focused on "trends" — the powerful shifts in human behaviour and in economic activity that define today’s world. Ever since Al Gore sounded the alarm bell, people are refocusing on the crisis of climate change. Smart entrepreneurs know that more and more, consumers are willing to pay to help clear their eco-conscience. So Fortune Hunters scoured the country coast to coast looking for eco-entrepreneurs. In Montreal, meet Michael Keeffe, hunting his fortune with +1 Water, the first bio-degradeable water bottle, made from corn. In Toronto, catch up with Howie Chong, and his company Carbon Zero, working to make a lucrative venture out of carbon offsetting. And in Vancouver, follow the fortune hunters with the most dramatic story — Laura Lee Normandeau and Geoff Baker, owners of an eco-friendly carwash that’s in hot water.