Venture Edge Marketing

Venture Edge Marketing

"Cool" is a wave every company wants to ride. If they can identify cool when it first hits the streets, they can cash in big when the mass market hits. But riding on the edge can be risky too because the edge is always moving and what's cool today is dead cold tomorrow.

  • 1997
  • 00:07:52
  • 13-14
  • Added on: 06/14/2013 users can access content from outside their institution. You must find your access code and then create an account.


Marketing research [LCSH] Advertising [LCSH] Consumer behavior [LCSH] Business education [LCSH] Marketing [LCSH] Clothing and dress [LCSH]
Robert Scully (Host), Deborah Lamb (Journalist), Diane Rotteau (Producer)
Closed captioning
Not available
MARC Record
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