Venture Edge Marketing

Venture Edge Marketing

"Cool" is a wave every company wants to ride. If they can identify cool when it first hits the streets, they can cash in big when the mass market hits. But riding on the edge can be risky too because the edge is always moving and what's cool today is dead cold tomorrow.

  • 1997
  • 00:07:52
  • 13-14
  • Added on: 06/14/2013
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Metadata

Subjects
Marketing research [LCSH] Advertising [LCSH] Consumer behavior [LCSH] Business education [LCSH] Marketing [LCSH] Clothing and dress [LCSH]
Team
Robert Scully (Host), Deborah Lamb (Journalist), Diane Rotteau (Producer)
Closed captioning
Not available
MARC Record
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