News in Review Emotional Marketing: Advertisers Target the Heart
News in Review Emotional Marketing: Advertisers Target the Heart
It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
- 2016
- 00:11:56
- 13-14
- Added on: 02/16/2016
Curio.ca users can access content from outside their institution. You must find your access code and then create an account.
Metadata
- Edition
- February 2016
- Subjects
- Advertising -- Psychological aspects [LCSH] Communication in marketing [LCSH] Branding (Marketing) [LCSH] Internet advertising [LCSH] Internet marketing [LCSH] Consumer education [LCSH] Business education [LCSH] Marketing [LCSH] Business writing [LCSH] Digital media [LCSH] Technology [LCSH] Information technology [LCSH] Psychology [LCSH]
- Team
- Michael Serapio (Host), Ioanna Roumeliotis (Journalist)
- Closed captioning
- Available
- MARC Record
- View Download
Teacher Guide(s)
-
NIR-16-02 - Emotional Marketing: Advertisers Target the Heart
Can be found in
All rights reserved © CBC/Radio-Canada 2013-2017 Privacy Policy | Terms of Use
