News in Review Emotional Marketing: Advertisers Target the Heart

News in Review Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.

  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016
We’re sorry! Access to platform content is limited to Curio.ca subscribers. To verify if your school or institution is currently subscribed to Curio.ca, please see the Curio.ca Subscribers page.

Teacher Guide(s)

  • NIR-16-02 - Emotional Marketing: Advertisers Target the Heart

    NIR-16-02 - Emotional Marketing: Advertisers Target the Heart

Can be found in