News in Review Emotional Marketing: Advertisers Target the Heart

News in Review Emotional Marketing: Advertisers Target the Heart

It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.

  • 2016
  • 00:11:56
  • 13-14
  • Added on: 02/16/2016
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Teacher Guide(s)

  • NIR-16-02 - Emotional Marketing: Advertisers Target the Heart

    NIR-16-02 - Emotional Marketing: Advertisers Target the Heart

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