News in Review Emotional Marketing: Advertisers Target the Heart
News in Review Emotional Marketing: Advertisers Target the Heart
It's not new for advertisers to use emotions to sell products, but are they sincere or is it blatant emotional manipulation? The CBC's Ioanna Roumeliotis catches a ride with WestJet's Blue Santa for the day to explore how storytelling and social media are reshaping advertising.
- 2016
- 00:11:56
- 13-14
- Added on: 02/16/2016
We’re sorry! Access to platform content is limited to Curio.ca subscribers. To verify if your school or institution is currently subscribed to Curio.ca, please see the Curio.ca Subscribers page.
Metadata
- Edition
- February 2016
- Subjects
- Advertising -- Psychological aspects [LCSH] Communication in marketing [LCSH] Branding (Marketing) [LCSH] Internet advertising [LCSH] Internet marketing [LCSH] Consumer education [LCSH] Business education [LCSH] Marketing [LCSH] Business writing [LCSH] Digital media [LCSH] Technology [LCSH] Information technology [LCSH] Psychology [LCSH]
- Team
- Michael Serapio (Host), Ioanna Roumeliotis (Journalist)
- Closed captioning
- Available
- MARC Record
- View Download
Teacher Guide(s)
-
NIR-16-02 - Emotional Marketing: Advertisers Target the Heart
Can be found in
All rights reserved © CBC/Radio-Canada 2013-2017 Privacy Policy | Terms of Use
