Venture Firing Your Customer

Venture Firing Your Customer

Sometimes companies have customers who cost more to support than the profit they generate. It may be because they make only small purchases, buy only on sale, miss appointments, take up a lot of time on nuisance calls or open accounts but don’t buy anything. New technology makes it possible to develop customer profiles that highlight such cases. This program looks at the delicate art of "firing" customers – in a manner that will not offend or create negative word-of-mouth publicity.

  • 1998
  • 00:08:02
  • 13-14
  • Added on: 06/14/2013
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Consumer profiling [LCSH] Web usage mining [LCSH] Data mining [LCSH] Customer services -- Management [LCSH] Business education [LCSH] Management [LCSH] Marketing [LCSH] Computer science [LCSH] Information technology [LCSH]
Dianne Buckner (Host), Havard Gould (Journalist), Kenton Vaughan (Producer)
Closed captioning
Not available
MARC Record
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