News in Review Marketing to Teens: A Captive Audience?

News in Review Marketing to Teens: A Captive Audience?

This special report integrates footage from the CBC program Undercurrents and profiles student activism in an Ontario high school, the pilot school for Youth News Network (YNN). Focusing on advertising to a "captive" and lucrative market, the story investigates what critics call the commercialization of public education and raises the universal issue of the ethics of marketing certain products and services to youth. The rights of students, the decision-making process in public educational institutions and consumer awareness and advocacy are key issues. The print material also examines numerous case studies of contentious products and marketing methods that are directed to young consumers.

  • 2000
  • 00:13:42
  • 13-14
  • Added on: 12/15/2000
We’re sorry! Access to platform content is limited to Curio.ca subscribers. To verify if your school or institution is currently subscribed to Curio.ca, please see the Curio.ca Subscribers page.