Marketplace Online Reviews: Faking It
Marketplace Online Reviews: Faking It
The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation and excellent business ethics primer, Marketplace went undercover posing as a new business to discover how companies can buy a positive reputation online. They reveal an entire industry devoted to helping businesses mislead consumers. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.
- 2014
- 00:20:36
- 13-14
- Added on: 09/03/2015
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Metadata
- Subjects
- Endorsements in advertising -- Canada [LCSH] Deceptive advertising -- Canada [LCSH] Business ethics -- Canada [LCSH] Social media [LCSH] Internet marketing [LCSH] Consumer protection -- Canada [LCSH] Consumer behavior -- Canada [LCSH] Business education [LCSH] Marketing [LCSH]
- Team
- Erica Johnson (Journalist)
- Closed captioning
- Available
- MARC Record
- View Download
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