Fortune Hunters Organic Entrepreneurs: Competing with Corporate Giants

Fortune Hunters Organic Entrepreneurs: Competing with Corporate Giants

Organic food used to be reserved for hippies and "health nuts." But now major food companies are clamoring to create organic products and the "eat local" phenomenon is growing quickly. But what does "organic" really mean? And what does it take to hunt and find a fortune in this industry? After some serious success with her all-organic baby food line, B.C.'s Kalpna Solanki is hoping children — and their parents — will be hungry for BoboKids, her new line of organic snacks. Heading to trade shows across the country, Kalpna's aiming for some major retailers to buy into her product line before the big national brands copy her concept! Plus in the regular My First Million segment, get up close and personal with the founders of Planet Organic. Find out how Diane Shaskin, Mark Craft and Darren Krissie got in early on the organic craze and created Canada's largest homegrown chain of organic and health food stores.

  • 2008
  • 00:23:19
  • 13-14
  • Added on: 06/14/2013
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