Organic food is the fastest growing segment of the food industry in Canada. The use of pesticides, genetically modified foods, and antibiotics in animals are a few of the reasons people are choosing organic. But is it really better for you, and is it better for the planet? When you buy organic food, what does that label really mean? Which method of farming is safer — organic or conventional agriculture? Why does organic food cost more than regular food, and will this trend continue? These questions are investigated in this Marketplace special report.