Doc Zone Polar Bear Fever

Doc Zone Polar Bear Fever

The polar bear has become the new poster child for climate change, the perfect photogenic symbol for selling an environmental message. Polar Bear Fever takes us on a journey to meet the people who are obsessed with the bear. Few can resist the bear’s red-hot image — scientists and zookeepers, photographers and filmmakers, environmentalists and politicians, marketing mavens and advertising giants.

  • 2008
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013 users can access content from outside their institution. You must find your access code and then create an account.


Polar bear [LCSH] Polar bear -- Effect of global warming on [LCSH] Animals in advertising [LCSH] Green marketing [LCSH] Global warming [LCSH] Climatic changes [LCSH] Business education [LCSH] Marketing [LCSH] Science [LCSH] Environmental sciences [LCSH]
Ann-Marie MacDonald (Narrator), Jackie Carlos (Director), Leora Eisen (Director), Jim Williamson (Producer)
Closed captioning
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MARC Record
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