Doc Zone Polar Bear Fever

Doc Zone Polar Bear Fever

The polar bear has become the new poster child for climate change, the perfect photogenic symbol for selling an environmental message. Polar Bear Fever takes us on a journey to meet the people who are obsessed with the bear. Few can resist the bear’s red-hot image — scientists and zookeepers, photographers and filmmakers, environmentalists and politicians, marketing mavens and advertising giants.

  • 2008
  • 00:44:22
  • 13-14
  • Added on: 06/14/2013
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Metadata

Subjects
Polar bear [LCSH] Polar bear -- Effect of global warming on [LCSH] Animals in advertising [LCSH] Green marketing [LCSH] Global warming [LCSH] Climatic changes [LCSH] Business education [LCSH] Marketing [LCSH] Science [LCSH] Environmental sciences [LCSH]
Team
Ann-Marie MacDonald (Narrator), Jackie Carlos (Director), Leora Eisen (Director), Jim Williamson (Producer)
Closed captioning
Not available
MARC Record
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