Venture Remote Control: Advertising in Crisis

Venture Remote Control: Advertising in Crisis

Don't touch that dial! We beg you! And apparently we should be begging, ever since Microsoft's Bill Gates revealed that broadcast television and television advertising are becoming irrelevant. Gates claims that technology is making today's concepts of channels and broadcast schedules pass. This program explores the relationship between technology and advertising and, if Gates' prediction proves correct, how companies might soon deliver their advertising messages.

  • 2004
  • 00:08:32
  • 13-14
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Advertising [LCSH] Television advertising -- Economic aspects [LCSH] Product placement in mass media [LCSH] Business education [LCSH] Marketing [LCSH] Technology [LCSH]
Dianne Buckner (Host), Robert Lack (Producer)
Closed captioning
Not available
MARC Record
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