Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool

Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool

Join dub poet Clifton Joseph as he jets from France to New York City to Toronto on the money trail linking hip hop artists to high-end brands. Discover how companies get their products placed in songs, how much artists are paid for their singing endorsements, and how this trickles down to the teen consumer. Included are interviews with rappers K-OS, Choclair and Bishop as well as comments from teens, rap mogul Russell Simmons and brand consultants. Uncover how "cool" converts to cash.

  • 2004
  • 00:57:10
  • 15-17
  • Added on: 06/14/2013 users can access content from outside their institution. You must find your access code and then create an account.


Hip-hop -- Economic aspects [LCSH] Rap (Music) -- Economic aspects [LCSH] Branding (Marketing) [LCSH] Marketing -- Case studies [LCSH] Consumer goods [LCSH] Advertising -- Music [LCSH] Music [LCSH] Economics [LCSH] Marketing [LCSH]
Clifton Joseph (Journalist), Adrian Callender (Producer), Leslie Peck (Producer)
Closed captioning
Not available
MARC Record
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