Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool
Marketplace Rhyme Pays: Hip Hop and the Marketing of Cool
Join dub poet Clifton Joseph as he jets from France to New York City to Toronto on the money trail linking hip hop artists to high-end brands. Discover how companies get their products placed in songs, how much artists are paid for their singing endorsements, and how this trickles down to the teen consumer. Included are interviews with rappers K-OS, Choclair and Bishop as well as comments from teens, rap mogul Russell Simmons and brand consultants. Uncover how "cool" converts to cash.
- 2004
- 00:57:10
- 15-17
- Added on: 06/14/2013
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Metadata
- Subjects
- Hip-hop -- Economic aspects [LCSH] Rap (Music) -- Economic aspects [LCSH] Branding (Marketing) [LCSH] Marketing -- Case studies [LCSH] Consumer goods [LCSH] Advertising -- Music [LCSH] Music [LCSH] Economics [LCSH] Marketing [LCSH]
- Team
- Clifton Joseph (Journalist), Adrian Callender (Producer), Leslie Peck (Producer)
- Closed captioning
- Not available
- MARC Record
- View Download
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