There's a huge trend towards instant gratification in our culture, and that trend has hit the world of fashion. We used to wait a year for style to move from concept to consumers, but now the fashion business is moving fast. Thanks to quicker production cycles and cheaper manufacturing, high fashion can go from the catwalk to your closet in just a few months and at a fraction of the cost! But is there quick cash in fast fashion? This program goes coast to coast, looking for fashionable Fortune Hunters. In Edmonton, Jessica Kennedy and Nokomis clothes use in-house design and production to move jewellery and apparel from sketchpad to sales floor in as little as two weeks. In Toronto, Club Monaco's main man Joseph Mimram has launched Joe Fresh – a quickie line of cheap chic sold at Loblaws and Real Canadian Superstores. In Montreal, the most frantic Fortune Hunters, Stephen Belfer and Monte Perlman open another Crisca, a hot new retail chain that’s got European fashions produced in a fraction of the time.