The airline industry is being pushed and squeezed in new directions. Operating costs are way up, the number of travellers is way down and those who are flying are on a hungry search for lower fares. All this is hammering the big companies like Air Canada. But it's turning into a jackpot for discount airlines. Will Air Canada's new strategy to form a second "no frills" service improve its financial record? Find out who the winners and losers are in this battle of the airways.