News in Review Social Influencers: Leveraging Popularity for Paydirt

News in Review Social Influencers: Leveraging Popularity for Paydirt

In a world where those with the most followers means popularity and leverage, there’s a new celebrity in town. They’re called social influencers. They tweet, blog and video their brand picks all the way to the bank. And companies are willing to spend big bucks to get their endorsement if they can link their brand to new customers. But what does it take to be a social influencer?

  • 2017
  • 00:14:18
  • 9-12
  • Added on: 10/18/2017
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