Marketplace The celebrity sell: The new social world of celeb endorsements
Marketplace The celebrity sell: The new social world of celeb endorsements
From waist trainers to hair vitamins, fat-burning tummy tea wraps, and even pharmaceuticals, the Kardashian family has a long list of products they claim to love on social media. But are they letting people into their lives with these seemingly authentic testimonials, or are they just cashing in?
- 2016
- 00:22:26
- 13-14
- Added on: 05/31/2017
Curio.ca users can access content from outside their institution. You must find your access code and then create an account.
Metadata
- Subjects
- Endorsements in advertising [LCSH] Celebrities in popular culture [LCSH] Social media [LCSH] Internet marketing [LCSH] Branding (Marketing) [LCSH] Consumer behavior [LCSH] Business education [LCSH] Marketing [LCSH]
- Team
- Asha Tomlinson (Journalist), Jeannie Stiglic (Producer)
- Closed captioning
- Available
- MARC Record
- View Download
Can be found in
All rights reserved © CBC/Radio-Canada 2013-2017 Privacy Policy | Terms of Use
