Watch as entrepreneurs thirsty for success pour their energy into one of the best-performing industries in the country. Alcoholic beverages and the booze industry seem better poised than most sectors of the economy to weather the storm. Booze is an affordable luxury we’re not willing to give up in tough economic times. Follow John Vellinga, and his dream of taking his Slava vodka beyond the niche market of Ukrainian Canadians. He needs to take his product mainstream to top up sales and attract a buyer.